A Lively Debate on the Future
Of the Media Ecosystem

Jason Calacanis thinks you should fire your PR agency. Robert Scoble thinks you should ignore it. Michael Arrington says PR is "broken." Jeremiah Owyang sees value in it, but has challenged PR people and their critics "to engage in a head on discussion".

Join Girls in Tech and Horn Group as we do just that.

It's true that everyone is a connector, a hub and a source today. So if everybody's a communicator, is PR still relevant? Critics argue that there's no value in the connector role inherent in PR -- a role that's seen more as gatekeeper and less as conduit.

But helping companies connect with influencers is only a piece of what PR pros do. Much of the value is in the thinking and strategy provided - which media benefit from but may never see directly. Skeptics may be surprised to learn that much of the content that gets conversations started is made - not born.

Sam Whitmore, editor of the eponymous Media Survey, will moderate a lively debate about the relevance of PR in social media.